Automation
WhatsApp Business Automation with AI Employees
Smit Savani·2026-04-07·7 min read
WhatsApp Business is one of the most powerful customer communication channels available. Luna, your AI WhatsApp Manager, helps you automate and scale your WhatsApp presence.
Why WhatsApp Business Matters
With over 2 billion users worldwide, WhatsApp is where your customers already are. For businesses in regions like India, Southeast Asia, and Latin America, it's often the primary communication channel.
What Luna Can Do
Automated Responses
- Create intelligent auto-replies for common questions
- Build conversation flows for product inquiries
- Handle order status and tracking requests
- Route complex queries to human agents
Broadcast Campaigns
- Design promotional broadcast messages
- Create segmented audience lists
- Write compelling broadcast copy
- Plan campaign schedules
Customer Engagement
- Welcome message sequences for new contacts
- Follow-up messages after purchases
- Review and feedback collection
- Loyalty program communications
Setting Up Luna
- Connect your WhatsApp Business account — Luna integrates with the WhatsApp Business API
- Define your conversation flows — Tell Luna about your products, services, and common customer questions
- Set up auto-replies — Configure instant responses for FAQs
- Plan your first broadcast — Create a promotional campaign for your contact list
Best Practices
- Keep messages concise — WhatsApp is a messaging platform, not email
- Use rich media — Include images and documents when relevant
- Respect opt-ins — Only message contacts who've opted in to receive communications
- Monitor and iterate — Review conversation logs to improve auto-replies over time
Impact
Businesses using Luna report 3x faster response times and 45% higher customer satisfaction scores on WhatsApp. Automation handles the routine queries so your team can focus on high-value conversations.